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Three Lies Coaches Believe

1. "If I care enough, they'll care enough."

You can invest countless hours, but players have to choose ownership.

  • Create opportunities for buy-in.

  • Let players experience the consequences of their choices.

2. "More information changes behavior."

Players know what to do. The challenge is doing it.

  • Ask players to demonstrate.

  • Focus on implementation.

3. "Winning will fix it."

Winning can mask dysfunction just as easily as losing can reveal it.

  • Celebrate behaviors, not just outcomes.

  • Address problems when you're winning.

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True or False?

A coach can care so much that they accidentally prevent player ownership.

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Did you know?

John Wooden said, "It's what you learn after you know it all that counts." Growth begins when certainty ends. Question your assumptions.

The GTM bets that shouldn't have worked, and did

One grew revenue 50x after half his team quit over the strategy. One brought in 50K signups in a single day with no paid budget. One generated 100M+ views from a stunt that took 50 hours to conceive. One asked every prospect to demo the product themselves instead of demoing it for them.

None of them followed the safe playbook. They treated GTM like an experiment, moved before they had proof, and made bets most founders would never get approved.

HubSpot for Startups documented all 6 stories in the free Bold Bets Playbook. The risks they took, why it was risky, and what it returned.

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